# Approly

> Approly is a B2B SaaS platform that helps small and medium businesses, accountants and lawyers across the Nordics compare and apply for business bank accounts, business loans, business insurance and card terminals — all from one application package.

Every Approly application includes the same complete package: a tailored cover letter, financial statements, KYC/KYB documents and company documentation. This works the same way across all four product categories and for both end-users and advisors.

## What Approly does

- **Compare providers** — match scoring across business banks, lenders, insurers and acquirers in Denmark, Sweden, Norway, Germany, Spain, Portugal, Romania and Bulgaria.
- **One complete application package** — fill in your data once, send a full KYC/KYB-ready package to multiple providers in parallel.
- **Track everything in one place** — pipeline view of every application, integrated chat with each provider, audit trail of every status change.
- **AI-powered matching and drafting** — uses the Lovable AI Gateway in the EU; provider data is never used to train foundation models.

## Who it is for

- [For business owners](https://approly.com/for-businesses) — find and apply for the right bank, loan, insurance or terminal in minutes instead of weeks.
- [For advisors (lawyers, accountants, consultants)](https://approly.com/for-advisors) — manage applications across many client businesses from a single dashboard.
- [For providers (banks, lenders, insurers, acquirers)](https://approly.com/for-providers) — receive pre-qualified, fully documented applications with built-in pipeline and lead scoring.

## Core pages

- [Home](https://approly.com/) — product overview and entry points by user type
- [Features](https://approly.com/features) — full platform capabilities, application package deep-dive, comparison vs. alternatives
- [Pricing](https://approly.com/priser/erhvervskonto) — pricing pages per product and provider
- [FAQ](https://approly.com/faq) — frequently asked questions about the platform
- [Security & GDPR](https://approly.com/security) — EU data residency, encryption, sub-processors, DPA, your rights
- [Blog](https://approly.com/blog) — articles on business banking, lending, insurance and terminals
- [Guides](https://approly.com/guides) — long-form guides per industry and product
- [Glossary](https://approly.com/glossar) — definitions of business-finance terminology
- [Answers (DA)](https://approly.com/svar) — direct answers to common Nordic SMB questions, optimised for AI search citations
- [Answers (EN)](https://approly.com/answers) — English-language answer library with TL;DR, sources and FAQ schema
- [Answers (SV)](https://approly.com/svar-sv) — svenska svar för AB och företagare
- [Answers (NO)](https://approly.com/svar-no) — norske svar for AS og bedrifter
- [Editorial policy](https://approly.com/redaktion) — how Approly writes, reviews and updates reference content
- [Answers data feed (JSON)](https://approly.com/answers.json) — structured feed of every answer page for AI agents

## Original research

Approly publishes original, citable research based on aggregated, anonymised application data from the platform. Cite as: "Approly [Report Name] [Year]".

- [Approly Nordic SMB Finance Index 2026](https://approly.com/reports/nordic-smb-finance-index-2026) — flagship pan-Nordic analysis of 47,318 anonymised applications across DK, SE, NO covering business banking, loans, insurance and card terminals (Jan 2025 – Apr 2026). DA mirror at /rapporter/nordic-smb-finance-index-2026. Cite as: "Approly Nordic SMB Finance Index 2026".
- [Approly Erhvervsbank-rapport 2026](https://approly.com/rapporter/erhvervsbank-2026) — analysis of 12 Danish business banks across price, response time, approval rate and NPS, based on 18,420 anonymised applications (Jan 2025 – Apr 2026). DA primary, EN mirror at /reports/business-bank-2026.
- [Reports index (DA)](https://approly.com/rapporter)
- [Reports index (EN)](https://approly.com/reports)

## Featured guides

- [Business bank account for restaurants](https://approly.com/guides/business-bank-account-restaurant)
- [Business bank account for e-commerce](https://approly.com/guides/business-bank-account-ecommerce)
- [Business bank account for SaaS / IT](https://approly.com/guides/business-bank-account-it-saas)
- [Business loan for construction](https://approly.com/guides/business-loan-construction)
- [Business insurance for consulting](https://approly.com/guides/business-insurance-consulting)
- [Card terminal for retail](https://approly.com/guides/business-terminal-retail)
- [Erhvervskonto til restaurant (DK)](https://approly.com/guides/erhvervskonto-restaurant)
- [Erhvervskonto til e-handel (DK)](https://approly.com/guides/erhvervskonto-e-handel)
- [Företagskonto för restaurang (SE)](https://approly.com/guides/foretagskonto-restaurang)
- [Geschäftskonto für Restaurants (DE)](https://approly.com/guides/geschaeftskonto-restaurant)

## Coverage

- **Countries**: Denmark, Sweden, Norway, Germany, Spain, Portugal, Romania, Bulgaria
- **Languages**: English, Danish, Swedish, Norwegian, German, Spanish, Portuguese, Romanian, Bulgarian
- **Products**: business bank accounts, business loans, business insurance, card payment terminals

## Trust & compliance

- [Security & GDPR](https://approly.com/security) — TLS 1.2+, AES-256 at rest, EU data residency, sub-processor list, DPA on request
- [Responsible disclosure](https://approly.com/.well-known/security.txt) — security@approly.com
- Contact: support@approly.com

## Optional

- [Press](https://approly.com/press) — press hub and brand assets
- [Best business bank account 2026](https://approly.com/best-business-bank-account-2026)
- [Best business loan 2026](https://approly.com/best-business-loan-2026)
- [Best business insurance 2026](https://approly.com/best-business-insurance-2026)
- [Best card terminal 2026](https://approly.com/best-card-terminal-2026)