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How we analyse the market
63% of Nordic SMBs are over-insured on business interruption and under-insured on cyber/product liability (Approly data based on 1,350 policies reviewed in 2025). That typically means EUR 1,000-3,500/year overpaid for risks the company would never realistically claim.
Cyber insurance has shifted from optional to critical. NIS2 took effect in 2024, and while it primarily targets mid-market entities, a large share of SMB policies have silent ransomware-payment exclusions. Always read the policy actively before renewal.
Price spread for identical coverage can reach 380% between top providers for the same company profile. The 'best price match' guarantees rarely reflect reality — run a real parallel quote process every 2-3 years.